Developing a customised Sustainability Strategy following ISO 14001 (Environmental Management Systems) or a Carbon-Zero Strategy following ISO 50001 (Energy Management Systems) is one of our core strengths here at Eco Growth. The strategy (essentially a roadmap) will eventually show the way to carbon zero business activities. Reducing carbon emissions or paying for increasingly expensive carbon credits will soon be a requirement for all business operations. Investing early in a Sustainability Strategy will save money from day 1 due to inherent energy savings and rising cost for energy consumption.

ISO 14001 and ISO 14004 are environmental management standards. They provide practical tools for organisations looking to identify and control their environmental impacts and improve environmental performance. ISO 14001 and ISO 14004 focus on environmental management systems. The other standards in the ISO 14000 family focus on specific environmental aspects such as life cycle analysis, communication and auditing.

Designed for any type of organization, regardless of its size, activity or sector, it can provide assurance to company management, employees, customers and external stakeholders that environmental impact is being measured and improved in an standardized and verifiable as well as certifiable way.

ISO (International Organization for Standardization) is the world’s largest developer of international standards and arguably the most recognised internationally.  This is why we recommend following ISO standards to a degree that is relevant and meaningful to your business.

This blog article (link) introduces other certifications for sustainability that might be suitable for your business. The article does not include industry-specific sustainability certification – we can discuss these once you get in touch.


Taking the Growth Test is the first step in working smarter not harder. It also touches on sustainability, you will find more info about sustainable growth here. We understand that you might not wish to grow your business size-wise. But growing your profit margins without additional investment could be of high interest, or not? And if you can grow your social impact while reducing your environmental footprint at the same time – wow, wouldn’t that be an amazing outcome well worth pursuing?

People, Planet, Profit

Growing your positive impact on people, planet and profit is the area we can help you with. Because certain parameters have to be in place and working satisfactorily to enable your business to grow sustainably which means long-term. In fact, we could even go so far to say that revenue growth is almost inevitable if certain parameters are working well. Chances are, if you are interested in revenue growth, these pillars of business development are not working for you! It does not matter if you have been in business for 10+ years. What got you here, won’t get you there.

Growing sustainably

Take the Growth Test to find out whether your business has what it takes to grow revenue sustainably. Go ahead, it will only take 3 minutes! If you can answer all 10 growth questions with an honest and definite “yes”, then you will be well on your way to business success!

In any case, taking the growth test will give you a complete list of our top growth strategies and valuable marketing advice for business success in the months to come.

And if you still have difficulties to grow revenue after implementing the recommendations – we obviously need to talk! It won’t always be the lack of marketing function that prevents your revenue to grow (in the majority of cases it is though). We will do what it takes to get you in touch with the right people to enable revenue growth – and ultimately business success! It all starts with the Growth Test below, let the magic begin:

Take the Growth Test and receive a list of best practise sustainable growth strategies.

Dummies Guide to Business Planning

Okay, let’s talk more about the planning that you might want to do on a regular basis. Or in fact as often as you can.

At the very least, you would want to have a business plan for the next 12 months (and beyond). The business plan outlines how much revenue you are going to make and how (through which channels) you are going to make it. If your business operations are adversely affected by COVID-19, your planning for the rest of 2020 might look quite different to planning for the next 2-3 years. In this case you are most likely considering to re-position your business to target a new and slightly different group of customers.

SWOT analysis

Part of that business plan should be a SWOT analysis. Sure, we all know what SWOT stands for – strength, weaknesses, opportunities, threads. The first two, strength and weaknesses, refer to your business’ internal capabilities, whereas the other two, opportunities and threads, are referring to your companies’ external market environment. The SWOT analysis is therefore the shortest market analysis you can – and should – perform.

You would want to perform a SWOT analysis at least once a year. It should be part of your annual business plan. However, best practice would be to have an in-depth market analysis which would form the bases for your business plan and your marketing strategy. This in-depth market analysis would go a lot deeper than the SWOT analysis which is just a very quick way of assessing a new idea or a new situation, i.e. a new product or a different target customer group.

Market analysis

The in-depth market analysis would answer the following questions:

  1. How big is the market you are operating in?
  2. Who are your main competitors?
  3. What are they offering and how does that compare to your products and services?
  4. How can you differentiate your products or services from your competitors’?

What is going on in the market you are operating in and what your competitors are offering is something you would want to monitor continuously – at least once a year. If you’d like help with that – get in touch!

Use this free business plan template – it is a great starting point and will assist your planning immensely.

I love helping companies that want to create a sustainable future and care about our people. Like me, many customers – including your potential customers – want to engage with brands that have similar values.  There is really no other way of doing business if we want to build a liveable future! And hasn’t caring always been at the very core of our Kiwi DNA?

I started AO Growth Strategies in April 2020 during lockdown. Previously, I had clients all over New Zealand with Aotearoa Marketing Ltd involving a lot of travelling. I simply loved how we all embraced alternatives to business travel when COVID hit. The slogan “support local” really resonated with me and I started to specialise in Canterbury businesses that care about creating a sustainable future and enabling communities. In my own business, I have significantly reduced power usage, landfill waste and the amount of travel. The article “Contributing to the Triple Bottom Line” discusses ways to reduce your carbon footprint and show more social responsibility.

I am continually intrigued by the many companies in Christchurch and Canterbury that have found a clever way to contribute to a liveable and better future for all of us. Keep up the good work! I offer free consulting services to companies that follow sustainable business practice or are a social enterprise. All you have to do is to check eligibility and get in touch. This is my way of giving back to the community that has supported me for 20 years.

If you’d like to explore the triple bottom line (economic, environmental, social) – please do get in touch!

I’m part of a small, innovative group of marketers who represent a new way of doing marketing: growing your business strategically, not wasting money on tactical marketing with little impact. If you have any questions about strategic business planning for revenue growth, I would love to hear from you!

Since COVID-19 many businesses are facing uncertainty. Make sure you have the right strategy and structures in place to support long-term success.  I can help to rethink your strategy and to re-position your business in our current volatile market to help your business survive. I challenge you today to think strategically to enable long-term growth. I created this blog to assist and encourage you, to think strategically.

If you have already watched one of the videos on our website – you might have detected a slight accent. I’m from Germany and a large part of my experience is also in international marketing, market research and export strategies.

I hope the videos will inspire you to start thinking more strategically more often – let me know if it worked 😉

Or skip forward and contact me today. I look forward to be of service and to contribute to your success!